by Wayne Pales | Sep 12, 2018
The most important activity when starting your demand response journey is to know your why. Within my CLASS framework, discovering your real why is one of the first activities, and to this day it remains the most challenging. Utility professionals usually start this...
by Wayne Pales | Sep 4, 2018
In recent weeks I have described the four steps of the CLASS framework for demand response. During the months when I was developing this framework, there was something constantly nagging at me. While the four steps of Clarify, Lead, Articulate, and Solve would deliver...
by Wayne Pales | Aug 29, 2018
Solve is the fourth step in the demand response CLASS framework and is where you move into detailed design and implementation; it is the ‘how’. For many of us, and often to our detriment, ‘solve’ is the first step we take. After all, a large percentage of...
by Wayne Pales | Jun 27, 2018
In this post, I introduce you to the third step in the CLASS framework, ‘articulate’, where we focus on making sure you have a consistent set of authentic messages that can be used by your internal stakeholders. By the start of this third step you will...
by Wayne Pales | May 29, 2018
In my last post, I introduced you to step one of the CLASS framework, CLARIFY. I explained that, as with anything you do, personal or professional, for it to deliver sustained success, your ‘why’ must be clear and compelling. The second step in the CLASS framework is...
