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My blogs help executives and directors ask the right questions to drive the best digital outcomes.

Wayne Pales

Hi, I’m Wayne.

I am the Chief Digital Officer at the Breast Cancer Network Australia and the bestselling author of The Digital Utility. My most recent book, The Digital Director, helps executives and directors understand their role in supporting their organisation’s digital aspirations.

Since obtaining a Masters in Information Systems over twenty years ago, I have been developing and delivering IT and Digital strategies in Australia and Asia.

I have been fortunate enough to be recognised by the Project Management Institute for project excellence and as a global energy elite in 2015 and again in 2019 by Smart Energy International.

I live in Geelong, Australia with my wife Claire and our four children. If you would like to contact me, please connect with me at


Breast Cancer Network Australia
Chief Digital Officer
June 2022 – To Present

Leading our digital transformation and IT operations to extract full value from our technology investments so all Australians, effected by breast cancer, receive the very best care, treatment, and support.

The Chapel Group
Founder & Director
August 2015 – June 2023

Helping executives and directors improve their digital literacy and help them understand the role they need to play in supporting their organisation’s digital aspirations.

The Security Collective
Chief Digital Officer (Contract)
October 2021 – September 2022

Led the development of a digital platform that assesses the skills and experience of applicants for Chief Information Security Officers roles to assist in the recruitment process.

Australian Energy Market Operator
GM Technology Strategy & Architecture
Jul. 2018 – Oct. 2019

Part of a team of Executives and Senior Managers responsible for the development of AEMO’s digital transformation, with a focus on enabling distributed energy such as solar panels to play an active role in Australian energy markets and power grid.

China Light & Power (Hong Kong)
GM Smart Grid

Jan. 2012 – Jan. 2016

Led a business unit responsible for South East Asia’s first demand response program, obtained government support for the rollout of smart meters in Hong Kong, and led a wide range of projects exploring and implementing smart grid technologies.

China Light & Power (Hong Kong)
GM IT Strategy, Architecture & Cyber
Sep. 2009 – Dec. 2011

Established a regional cyber security capability covering China, India, South East Asia, and Australia. Established CLP’s first innovation centre to identify and pilot emerging technologies to help address business and customer problems.

AGL Energy
Head of IT Strategy, Architecture & Cyber

Jan. 2006 – Sep. 2009

Part of the IT Executive Team responsible for defining the strategy and delivering a program of work to modernise and simplify AGL’s technologies and standardise business processes to drive down cost to serve while improving customer experience